During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Most well-known smart home brands in the United States 2025
In the U.S., Samsung is the most well-known smart home brand with a brand awareness of 90 percent, followed by AT&T and LG. Samsung also takes a top spot in our smart home brand usage ranking, while Ring takes the first place when it comes to usage and also having the most loyal customers among smart home brands in the United States.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
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ÌÇÐÄÆƽâ°æ. (January 16, 2026). Leading smart home brands ranked by brand awareness in the United States in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1341441/most-well-known-smart-home-brands-in-the-united-states/
ÌÇÐÄÆƽâ°æ. "Leading smart home brands ranked by brand awareness in the United States in 2025." Chart. January 16, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1341441/most-well-known-smart-home-brands-in-the-united-states/
ÌÇÐÄÆƽâ°æ. (2026). Leading smart home brands ranked by brand awareness in the United States in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1341441/most-well-known-smart-home-brands-in-the-united-states/
ÌÇÐÄÆƽâ°æ. "Leading Smart Home Brands Ranked by Brand Awareness in The United States in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jan 2026, /statistics/1341441/most-well-known-smart-home-brands-in-the-united-states/
ÌÇÐÄÆƽâ°æ, Leading smart home brands ranked by brand awareness in the United States in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1341441/most-well-known-smart-home-brands-in-the-united-states/ (last visited August 03, 2026)
Leading smart home brands ranked by brand awareness in the United States in 2025 [Graph], ÌÇÐÄÆƽâ°æ, January 16, 2026. [Online]. Available: /statistics/1341441/most-well-known-smart-home-brands-in-the-united-states/
