| Characteristic | Very important | Rather important | Neutral | Rather unimportant | Not important |
|---|---|---|---|---|---|
| Product quality | 71% | 24% | 4% | - | - |
| Detailed product descriptions | 60% | 32% | 7% | - | - |
| Prices | 59% | 32% | 8% | 1% | - |
| Transparent and simple return policy | 56% | 33% | 9% | 1% | - |
| Available payment methods | 56% | 32% | 10% | 1% | 1% |
| Product range | 46% | 36% | 15% | 3% | 1% |
| Free shipping | 42% | 35% | 19% | 3% | 1% |
| Information on returns directly during payment | 43% | 33% | 19% | 4% | 1% |
| Online shop image | 35% | 38% | 23% | 3% | 1% |
| Customer ratings | 35% | 36% | 22% | 5% | 2% |
| Quality seals | 29% | 34% | 27% | 7% | 2% |
| Shipping service options | 24% | 33% | 28% | 12% | 3% |
| Degree of online shop awareness | 21% | 30% | 35% | 11% | 3% |
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Source
Sources
Release date
January 2017
More information
Region
Germany
Survey time period
October 2016
Number of respondents
1018 ≤ n ≤ 1026
Special properties
online customers
Supplementary notes
Percentage points that deviate from 100 percent are most likely due to rounding.
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