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Number of consumers of the most popular online shopping products and services in Germany from 2018 to 2021 (in millions)

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Source

Release date

November 2021

Region

Germany

Survey time period

2018 to 2021

Age group

14 years and older

Special properties

German-speaking e-commerce users

Method of interview

Face-to-face interview

Supplementary notes

* No longer asked after 2017.
Information on base:
The survey is based on the German-speaking population aged 14 years and older in private households at main residence in the Federal Republic of Germany.

Information on random sample:
2018: 23,389 respondents, projected base of 70.45 million people
2019: 23,120 respondents, projected base of 70.60 million people
2020: 23,138 respondents, projected base of 70.63 million people
2021: 23,299 respondents, projected base of 70.54 million people
The figures are based on the following studies:
2018 VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022.

You will find further information on the methodology and in the .

Citation formats

Most popular online shopping products and services in Germany 2018-2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 17, 2021
This graph presents the results of a survey on the most popular online shopping product and service categories in Germany from 2018 to 2021. In 2021, there were roughly **** million Germans aged 14 years and older who had ordered books online.
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