This statistic presents the distribution of factors that were the most important (ranked as important first) to the survey respondents when choosing an easy access savings account in the United Kingdom (UK) as of 2014. The majority of respondents named convenience as one of the top three features they were looking for, with 22 percent suggesting it to be the first most important criterion when choosing an easy access account.
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Financial Conduct Authority. (January 20, 2015). Distribution of features ranked as the most important to customers in choosing an easy access savings account in the United Kingdom (UK) as of 2014 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/445908/savings-accounts-choice-influencing-factors-united-kingdom/
Financial Conduct Authority. "Distribution of features ranked as the most important to customers in choosing an easy access savings account in the United Kingdom (UK) as of 2014." Chart. January 20, 2015. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/445908/savings-accounts-choice-influencing-factors-united-kingdom/
Financial Conduct Authority. (2015). Distribution of features ranked as the most important to customers in choosing an easy access savings account in the United Kingdom (UK) as of 2014. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/445908/savings-accounts-choice-influencing-factors-united-kingdom/
Financial Conduct Authority. "Distribution of Features Ranked as The Most Important to Customers in Choosing An Easy Access Savings Account in The United Kingdom (Uk) as of 2014." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Jan 2015, /statistics/445908/savings-accounts-choice-influencing-factors-united-kingdom/
Financial Conduct Authority, Distribution of features ranked as the most important to customers in choosing an easy access savings account in the United Kingdom (UK) as of 2014 ÌÇÐÄÆƽâ°æ, /statistics/445908/savings-accounts-choice-influencing-factors-united-kingdom/ (last visited August 03, 2026)
Distribution of features ranked as the most important to customers in choosing an easy access savings account in the United Kingdom (UK) as of 2014 [Graph], Financial Conduct Authority, January 20, 2015. [Online]. Available: /statistics/445908/savings-accounts-choice-influencing-factors-united-kingdom/
