Data is based on a survey of 24 global markets with 200 consumers each. "Have you ever paid for videos that you have watched on your smartphone? (this could either be paying for mobile video specifically or paying for video that you can watch on any screen, including smartphone)"
Citation formats
Smartphone video users who have paid for mobile video content 2015, by region
This statistic presents the share of smartphone video users who have paid for mobile video content as of May 2015, by region. During the survey period, it was found that ** percent of respondents from the United States and Canada have paid for a video that they have watched on their smartphone.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
IAB (U.S.). (June 8, 2015). Share of smartphone video users who have paid for mobile video content as of May 2015, by region [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/444779/smartphone-users-who-paid-for-mobile-video-content-by-region/
IAB (U.S.). "Share of smartphone video users who have paid for mobile video content as of May 2015, by region." Chart. June 8, 2015. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/444779/smartphone-users-who-paid-for-mobile-video-content-by-region/
IAB (U.S.). (2015). Share of smartphone video users who have paid for mobile video content as of May 2015, by region. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/444779/smartphone-users-who-paid-for-mobile-video-content-by-region/
IAB (U.S.). "Share of Smartphone Video Users Who Have Paid for Mobile Video Content as of May 2015, by Region." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Jun 2015, /statistics/444779/smartphone-users-who-paid-for-mobile-video-content-by-region/
IAB (U.S.), Share of smartphone video users who have paid for mobile video content as of May 2015, by region ÌÇÐÄÆƽâ°æ, /statistics/444779/smartphone-users-who-paid-for-mobile-video-content-by-region/ (last visited July 25, 2026)
Share of smartphone video users who have paid for mobile video content as of May 2015, by region [Graph], IAB (U.S.), June 8, 2015. [Online]. Available: /statistics/444779/smartphone-users-who-paid-for-mobile-video-content-by-region/
