As of May 2022, the average cost per installation (CPI) of a shopping app on iOS was about dollars, compared to **** dollars for Android users. Conversely, the cost per action (CPA) was higher on Android, at dollars versus dollars for iOS.
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Liftoff. (July 12, 2022). Average cost per installation (CPI) and cost per action (CPA) of shopping apps worldwide as of May 2022, by operating system (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1332457/average-cost-per-installation-cost-per-action-shopping-apps/
Liftoff. "Average cost per installation (CPI) and cost per action (CPA) of shopping apps worldwide as of May 2022, by operating system (in U.S. dollars)." Chart. July 12, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1332457/average-cost-per-installation-cost-per-action-shopping-apps/
Liftoff. (2022). Average cost per installation (CPI) and cost per action (CPA) of shopping apps worldwide as of May 2022, by operating system (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1332457/average-cost-per-installation-cost-per-action-shopping-apps/
Liftoff. "Average Cost per Installation (Cpi) and Cost per Action (Cpa) of Shopping Apps Worldwide as of May 2022, by Operating System (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jul 2022, /statistics/1332457/average-cost-per-installation-cost-per-action-shopping-apps/
Liftoff, Average cost per installation (CPI) and cost per action (CPA) of shopping apps worldwide as of May 2022, by operating system (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1332457/average-cost-per-installation-cost-per-action-shopping-apps/ (last visited July 20, 2026)
Average cost per installation (CPI) and cost per action (CPA) of shopping apps worldwide as of May 2022, by operating system (in U.S. dollars) [Graph], Liftoff, July 12, 2022. [Online]. Available: /statistics/1332457/average-cost-per-installation-cost-per-action-shopping-apps/
