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As of May 2026, the music video for Korean boy band BTS single *** -which was released in May 2021- was still the fastest video to reach *** million YouTube views, achieving the result within less than one day. Up until then, the record for the fastest video to reach 100 million views was held by their video  generating 100 million views within one day from release. The music video for**," released in August 2022 and performed by the *, reached 100 million YouTube views in *** days. Due to an engaged global fanbase, K-pop acts account for half of the music videos on the fastest viral video ranking.

YouTube

YouTube is a video-sharing website originally founded in 2005. The website was purchased by Google in 2006 for roughly **** billion U.S. dollars in stocks. Since the acquisition, YouTube has grown significantly, becoming the primary source for videos online, such as music videos, tutorials, news, gaming videos and vlogs. During the third quarter of 2024, the popular video platform generated almost nine billion U.S. dollars in advertising revenues alone.

Going viral

Music videos frequently rank among the most popular new videos on YouTube - the majority of the fastest viral videos based on the number of views in the first 24 hours after upload are music videos. BTS are also featured in the ranking, along with fellow Korean performers Blackpink, PSY, and Twice. The most viewed YouTube video of all time is currently Korean "*" with over *** billion views globally.