people who experienced South Korean cultural content
Method of interview
Online panel
Supplementary notes
This survey was conducted in the following countries and territories: China, Japan, Taiwan, Thailand, Indonesia, Malaysia, India, Australia, Vietnam, United States, Brazil, Argentina, France, United Kingdom, Russia, Turkey, UAE, Kazakhstan, Mexico, Germany, Canada, Italy, Spain, Saudi Arabia, Egypt, and South Africa.Â
Original question: "How likely is it that you will use the following paid Korean content types in the future?"
Citation formats
Intention to consume paid South Korean webtoons in selected countries an 2024
According to a survey conducted in 2024 among multiple countries on the likelihood of paying for Korean webtoons, around ** percent of respondents from Thailand answered that they would pay for Korean webtoons in the future. Thailand was also one of the countries in which Korean webtoons are popular.
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Korean Foundation for International Cultural Exchange. (March 31, 2025). Intention to consume South Korean webtoons as paid content in selected countries and territories 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1254951/south-korea-korean-webtoon-intention-to-consume-paid-webtoons-in-selected-countries/
Korean Foundation for International Cultural Exchange. "Intention to consume South Korean webtoons as paid content in selected countries and territories 2024 ." Chart. March 31, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1254951/south-korea-korean-webtoon-intention-to-consume-paid-webtoons-in-selected-countries/
Korean Foundation for International Cultural Exchange. (2025). Intention to consume South Korean webtoons as paid content in selected countries and territories 2024 . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1254951/south-korea-korean-webtoon-intention-to-consume-paid-webtoons-in-selected-countries/
Korean Foundation for International Cultural Exchange. "Intention to Consume South Korean Webtoons as Paid Content in Selected Countries and Territories 2024 ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Mar 2025, /statistics/1254951/south-korea-korean-webtoon-intention-to-consume-paid-webtoons-in-selected-countries/
Korean Foundation for International Cultural Exchange, Intention to consume South Korean webtoons as paid content in selected countries and territories 2024 ÌÇÐÄÆƽâ°æ, /statistics/1254951/south-korea-korean-webtoon-intention-to-consume-paid-webtoons-in-selected-countries/ (last visited August 02, 2026)
Intention to consume South Korean webtoons as paid content in selected countries and territories 2024 [Graph], Korean Foundation for International Cultural Exchange, March 31, 2025. [Online]. Available: /statistics/1254951/south-korea-korean-webtoon-intention-to-consume-paid-webtoons-in-selected-countries/
