managers and marketing directors in the retail sector
Supplementary notes
Multiple answers were possible; the source does not specify the date of the survey.
Original German survey question: "Wer spielt unterhalb der Geschäftsführung die Schlüsselrolle, um das Unternehmen in allen Bereichen in die digitale Zukunft zu führen?"
Citation formats
Company departments with a key role for the digital future in Germany 2014
This statistic shows the results of a survey among retail trade executives concerning the departments which play a key role for the digital future of their companies in Germany in 2014. During the survey period it was found that roughly ** percent of respondents said that the sales department played the key role in leading the company into the digital future.
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Horizont. (November 12, 2014). Apart from the management, who is chiefly responsible for leading your company into the digital future? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/444469/digital-future-key-company-departments-germany/
Horizont. "Apart from the management, who is chiefly responsible for leading your company into the digital future?." Chart. November 12, 2014. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/444469/digital-future-key-company-departments-germany/
Horizont. (2014). Apart from the management, who is chiefly responsible for leading your company into the digital future?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/444469/digital-future-key-company-departments-germany/
Horizont. "Apart from The Management, Who Is Chiefly Responsible for Leading Your Company into The Digital Future?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Nov 2014, /statistics/444469/digital-future-key-company-departments-germany/
Horizont, Apart from the management, who is chiefly responsible for leading your company into the digital future? ÌÇÐÄÆƽâ°æ, /statistics/444469/digital-future-key-company-departments-germany/ (last visited July 31, 2026)
Apart from the management, who is chiefly responsible for leading your company into the digital future? [Graph], Horizont, November 12, 2014. [Online]. Available: /statistics/444469/digital-future-key-company-departments-germany/
