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An estimated **** million smart phones were shipped in the second quarter of 2017 in Australia, with Apple as the most successful single manufacturer with a ** percent share of the market. In the same year, Samsung were the second most successful with a ** percent market share.

Smartphone operating systems in Australia

Apple’s own smartphone operating system, iOS, had a market share of around ** percent in Australia as of December 2018. By comparison, Google’s Android operating system had an over ** percent market share. Other mobile operating systems, for example Blackberry and Windows, had less than one percent market share.

Smartphone owners

In 2018, ** percent of individuals in Australia aged between 25 and 34 owned a smartphone, as did ** percent of those between ** and **. The penetration rate of smartphones has increased year on year since 2012, from less than half of the population to just over ** percent as of 2016. This upward trend is expected to continue, reaching around ** percent in 2022.