Android and iOS market share Australia 2024| ��ƽ��

Market share of mobile operating systems in Australia from January 2023 to January 2024

Characteristic	iOS	Android	Samsung	Windows
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Release date

2024

More information

Region

Australia

Survey time period

August 2019 to June 2021

Supplementary notes

* Stats are based on aggregate data collected by StatCounter on a sample exceeding 15 billion page views per month collected from across the StatCounter network of more than three million websites.

Citation formats

In 2023, the two smartphone operating systems with the largest market share in Australia were Apple’s iOS and Google’s Android. As of January 2024, iOS held a ** percent share of the mobile operating system market in Australia.

Smart phone hardware and users

It’s hardly surprising then, that Apple also had a share of over half of the device market in . By comparison Samsung, the leading Android device manufacturer, had a share of just over ** percent. By comparison, other companies all had market shares of around *** percent.

In 2018, 90 percent of Australians aged 12 and over owned a smartphone, with ** percent aged between 25 and 54 owning a device.

Market penetration of smartphones in Australia

Most mobile phone users in Australia use smartphones; the penetration of smartphone devices in Australia in 2016 was around ** percent of the population, and this was estimated to increase to around ** percent by 2022. Additionally, estimates suggest that in 2019, ** percent of Australian mobile phone users would use smartphones.