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Smartphone shipments in Southeast Asia in 2025, by vendor (in million units)

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Source

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Release date

February 2026

Region

Asia

Survey time period

2024 to 2025

Supplementary notes

Xiaomi shipments include sub-brand POCO; Oppo shipments exclude OnePlus.

The figures refer to in-sell shipments.

SEA countries include Indonesia, Laos, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.

Citation formats

Smartphone shipments in SEA 2025, by vendor

Published by Thuy D., Feb 18, 2026

Samsung was the leading smartphone vendor in Southeast Asia in 2025, with **** million units shipped. Xiaomi followed with ** million units. Overall, Southeast Asia recorded over *** million smartphone shipments in that year, *** percent fewer than in 2024.

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