In 2022, Apple held a market share of approximately **** percent in Singapore. Previously the leading mobile vendor in 2015, Samsung’s market share has decreased to approximately ** percent.
Mobile vendors in Singapore
As of 2023, there were over **smartphone users in the country, with a mobile population penetration rate of percent. Singaporeans were found to use their mobile phones mainly for online banking and entertainment purposes.
Current developments
Due to the COVID-19 pandemic, the mobile market in Singapore was expected to shrink in the next years. However, entry level and mid-range smartphone models experienced an almost *** percent boost in searches during this period – especially the iPhone SE and Oppo 3. Huawei, one of the leading mobile vendors in the country, is also catching up to Apple with its latest release, Huawei P30 Pro.
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StatCounter. (February 7, 2024). Market share of mobile vendors in Singapore from 2015 to 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/814518/market-share-mobile-vendors-singapore/
StatCounter. "Market share of mobile vendors in Singapore from 2015 to 2024." Chart. February 7, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/814518/market-share-mobile-vendors-singapore/
StatCounter. (2024). Market share of mobile vendors in Singapore from 2015 to 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/814518/market-share-mobile-vendors-singapore/
StatCounter. "Market Share of Mobile Vendors in Singapore from 2015 to 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Feb 2024, /statistics/814518/market-share-mobile-vendors-singapore/
StatCounter, Market share of mobile vendors in Singapore from 2015 to 2024 ÌÇÐÄÆƽâ°æ, /statistics/814518/market-share-mobile-vendors-singapore/ (last visited July 25, 2026)
Market share of mobile vendors in Singapore from 2015 to 2024 [Graph], StatCounter, February 7, 2024. [Online]. Available: /statistics/814518/market-share-mobile-vendors-singapore/
