| Characteristic | Hours spent per day with media |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
March 2015
More information
Region
Canada
Survey time period
June 2014 to December 2014
Number of respondents
11,300 respondents
Age group
18 years and older
Method of interview
Online panel
Supplementary notes
Generation Z - 18-24 years old
Generation Y - 25 to 32 years old
Generation X - 33 to 49 years old
Boomers - 50 to 68 years old
Weighting was employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe.
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