* The American Customer Satisfaction Index (ACSI) scores on a 0-100 scale at the national level with 100 being the highest and best possible score. The ACSI is an economic indicator based on modeling of customer evaluations of the quality of goods and services purchased in the United States and produced by both domestic and foreign firms with substantial U.S. market shares. Subjects of investigation are 10 economic sectors, 47 industries (including e-commerce and e-business), more than 225 companies, and over 200 federal or local government services.
Citation formats
American customer satisfaction index for Southwest Airlines U.S. 1995-2025
 Southwest Airlines received an American customer satisfaction index score of ** in 2025, two points higher than the previous year's ACSI score. Over the period given, the highest customer satisfaction score registered at ** points in 2009, 2011, and 2013.  
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ACSI®. (May 20, 2025). American customer satisfaction index scores for Southwest Airlines in the United States from 1995 to 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/422062/american-customer-satisfaction-index-for-southwest-airlines-us/
ACSI®. "American customer satisfaction index scores for Southwest Airlines in the United States from 1995 to 2025." Chart. May 20, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/422062/american-customer-satisfaction-index-for-southwest-airlines-us/
ACSI®. (2025). American customer satisfaction index scores for Southwest Airlines in the United States from 1995 to 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/422062/american-customer-satisfaction-index-for-southwest-airlines-us/
ACSI®. "American Customer Satisfaction Index Scores for Southwest Airlines in The United States from 1995 to 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 May 2025, /statistics/422062/american-customer-satisfaction-index-for-southwest-airlines-us/
ACSI®, American customer satisfaction index scores for Southwest Airlines in the United States from 1995 to 2025 ÌÇÐÄÆƽâ°æ, /statistics/422062/american-customer-satisfaction-index-for-southwest-airlines-us/ (last visited July 30, 2026)
American customer satisfaction index scores for Southwest Airlines in the United States from 1995 to 2025 [Graph], ACSI®, May 20, 2025. [Online]. Available: /statistics/422062/american-customer-satisfaction-index-for-southwest-airlines-us/
