In 2024, loyalty program revenue of Southwest Airlines amounted to over *** billion U.S. dollars. Passenger loyalty revenue includes revenue from passenger flights taken by loyalty program members using loyalty points.
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Southwest Airlines. (April 1, 2025). Loyalty program revenue of Southwest Airlines from 2016 to 2024 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1098127/southwest-airlines-loyalty-program-passenger-revenue/
Southwest Airlines. "Loyalty program revenue of Southwest Airlines from 2016 to 2024 (in million U.S. dollars)." Chart. April 1, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1098127/southwest-airlines-loyalty-program-passenger-revenue/
Southwest Airlines. (2025). Loyalty program revenue of Southwest Airlines from 2016 to 2024 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1098127/southwest-airlines-loyalty-program-passenger-revenue/
Southwest Airlines. "Loyalty Program Revenue of Southwest Airlines from 2016 to 2024 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Apr 2025, /statistics/1098127/southwest-airlines-loyalty-program-passenger-revenue/
Southwest Airlines, Loyalty program revenue of Southwest Airlines from 2016 to 2024 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1098127/southwest-airlines-loyalty-program-passenger-revenue/ (last visited July 24, 2026)
Loyalty program revenue of Southwest Airlines from 2016 to 2024 (in million U.S. dollars) [Graph], Southwest Airlines, April 1, 2025. [Online]. Available: /statistics/1098127/southwest-airlines-loyalty-program-passenger-revenue/
