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In 2023, the value of online retail sales in Poland reached *** billion zloty, an increase of ** percent compared to the previous year. 

E-commerce market in Poland

According to ÌÇÐÄÆƽâ°æ’s Digital Market Outlook, e-commerce revenue in Poland is expected to grow to **** billion U.S. dollars in 2029. This value will be almost three times the value of the e-commerce market in 2017. According to the same source, the number of e-commerce users in Poland is expected to grow to ** million by 2029. Additionally, the e-commerce market's share in the Polish GDP was expected to reach nearly percent in 2020.

Online retail

In 2023, the most popular goods bought online in Poland were clothes, footwear, and accessories. These products were purchased by over ** percent of online shoppers. Cosmetics and wellness products were also popular in the online shopping channel. The number of internet shoppers in Poland has been on a growing trend for years. In 2023, almost of consumers bought products or services online. The coronavirus (COVID-19) pandemic also contributed to increased online shopping, with customers most likely to shop via computer and smartphone in 2020.