Showrooming was defined as researching products in-store before buying digitally.
Webrooming was defined as researching products digitally before buying in-store.
Citation formats
Canadians likely to showroom and webroom while holiday shopping in Canada 2015
The statistic present information on the percentage of internet users in Canada likely to showroom or webroom while holiday shopping as of **. According to the findings, ** percent of responding online adults said they were likely to webroom, i.e. research products digitally before purchasing them in-store, while ** percent were likely to do the opposite.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Accenture, & eMarketer. (December 3, 2015). Percentage of internet users likely to showroom or webroom while holiday shopping in Canada as of October 2015 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/379084/canada-likelihood-showrooming-and-webrooming-holiday-shopping/
Accenture, und eMarketer. "Percentage of internet users likely to showroom or webroom while holiday shopping in Canada as of October 2015." Chart. December 3, 2015. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/379084/canada-likelihood-showrooming-and-webrooming-holiday-shopping/
Accenture, eMarketer. (2015). Percentage of internet users likely to showroom or webroom while holiday shopping in Canada as of October 2015. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/379084/canada-likelihood-showrooming-and-webrooming-holiday-shopping/
Accenture, and eMarketer. "Percentage of Internet Users Likely to Showroom or Webroom While Holiday Shopping in Canada as of October 2015." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Dec 2015, /statistics/379084/canada-likelihood-showrooming-and-webrooming-holiday-shopping/
Accenture & eMarketer, Percentage of internet users likely to showroom or webroom while holiday shopping in Canada as of October 2015 ÌÇÐÄÆƽâ°æ, /statistics/379084/canada-likelihood-showrooming-and-webrooming-holiday-shopping/ (last visited August 03, 2026)
Percentage of internet users likely to showroom or webroom while holiday shopping in Canada as of October 2015 [Graph], Accenture, & eMarketer, December 3, 2015. [Online]. Available: /statistics/379084/canada-likelihood-showrooming-and-webrooming-holiday-shopping/
