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Smartphone versus tablet advertising advantages in the United States as of July 2014

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Source

Release date

October 2014

Region

United States

Survey time period

July 2014

Number of respondents

300 respondents

Special properties

among agencies and marketer decision makers

Method of interview

Online interview

Supplementary notes

* Including impressions, conversion, sales, awareness, ROI, etc.
** Including behavioral, demographic, editorial, geographic, interest-based, psychographic, SIG.
The original question posed by the source was: "Thinking about smartphone and tablet advertising, which one of these mobile platforms provides the best... ?"
Figures may not add up to a 100 due to rounding.
Methodology can be found

Citation formats

Smartphone vs. tablet ad advantages in the U.S. 2014

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 19, 2014
The graph shows a comparison of smartphone and tablet advertising advantages in the United States as of July 2014. The study revealed that ** percent of marketing professionals believed smartphone ads provided better results than tablet ads.
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Topics

Mobile advertising and marketing in the U.S. Mobile internet usage in the United StatesMobile app monetizationMobile commerce in the United StatesMobile advertising and marketing worldwide
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