Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Figures not provided by the source article come from AdAge's earlier publications. Figure for Porsche for 2014 not available.
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Volkswagen: ad spend on brands in the U.S. 2012-2014
The graph shows data on Volkswagen's advertising spending on selected brands in the United States from 2012 to 2014. The car manufacturer invested ** million U.S. dollars in measured media advertising of its brand Porsche. The company enjoyed a fairly good reputation worldwide. However, following the 2015 carbon dioxide emissions scandal, Volkswagen's reputation fell significantly.
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Advertising Age. (September 21, 2015). Volkswagen Group advertising spending on selected brands in the United States from 2012 to 2014 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 07, 2026, from /statistics/340011/volkswagen-ad-spend-brands-usa/
Advertising Age. "Volkswagen Group advertising spending on selected brands in the United States from 2012 to 2014 (in billion U.S. dollars)." Chart. September 21, 2015. ÌÇÐÄÆƽâ°æ. Accessed August 07, 2026. /statistics/340011/volkswagen-ad-spend-brands-usa/
Advertising Age. (2015). Volkswagen Group advertising spending on selected brands in the United States from 2012 to 2014 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 07, 2026. /statistics/340011/volkswagen-ad-spend-brands-usa/
Advertising Age. "Volkswagen Group Advertising Spending on Selected Brands in The United States from 2012 to 2014 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Sep 2015, /statistics/340011/volkswagen-ad-spend-brands-usa/
Advertising Age, Volkswagen Group advertising spending on selected brands in the United States from 2012 to 2014 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/340011/volkswagen-ad-spend-brands-usa/ (last visited August 07, 2026)
Volkswagen Group advertising spending on selected brands in the United States from 2012 to 2014 (in billion U.S. dollars) [Graph], Advertising Age, September 21, 2015. [Online]. Available: /statistics/340011/volkswagen-ad-spend-brands-usa/
