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It was estimated that almost 39 percent of all beer sold in Canada was consumed by Canadians aged between 18 and 34 in 2019. Those aged between 35 and 49 were the second biggest consumer group, drinking over almost 30 percent of all beer sold in Canada.

What types of beer do Canadians prefer?

According to sales figures, canned beer is the most popular type of domestic beer across age groups in Canada. In 2018, 61.5 percent of all beer sold was canned beer; bottled beer and draught beer made up 30.6 and 7.9 percent of sales respectively. When it comes to Canadian vs. international beer, domestic beer clearly comes out on top with a share of 85 percent of all sales in the same year.

The Canadian brewing industry

The number of licensed breweries in Canada has risen year-on-year to reach 995 in 2018, over a 260 percent increase in numbers since 2013. The revenue generated from the Canadian brewing industry has increased along with the number of breweries in past years and is forecast to increase into the future. In 2018, the industry generated around 6.43 billion U.S. dollars; this figure is projected to increase to around 6.77 billion by 2023.