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Beer sales in Canada have been on a downward trajectory for years, with total sales volume reaching approximately **** billion liters in the fiscal year ended March 31, 2025. This decline reflects changing consumer preferences and a shift in drinking habits among Canadians. Despite the overall decrease, the beer industry remains a significant player in the country's beverage market, with retail sales of beer, wine, and liquor stores amounting to about billion Canadian dollars in 2023.

Domestic vs imported beer consumption

The decline in total beer sales is driven by a decrease in both domestic beer consumption and imported beer consumption. In fiscal 2025, domestic beer sales in Canada amounted to approximately *** billion liters, continuing years of downward trajectory. Interestingly, imported beer sales showed a slight increase in 2023, before hitting a low unseen in the last two decades.

Per capita consumption and retail trends

Per capita beer consumption in Canada has been steadily decreasing, with legal-age consumers drinking approximately **** liters. This trend aligns with the overall decline in beer sales volume. Despite the general downward trend, seasonal fluctuations in retail sales persist, with sales often increasing in the summer and again in December. Meanwhile, the time after the new year starts tended to record lower alcohol sales.