| Characteristic | 2013 | 2014 |
|---|---|---|
| - | - | - |
| - | - | - |
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Source
Sources
Release date
July 2014
More information
Region
United Kingdom
Survey time period
2013 and 2014
Number of respondents
5,855****
Special properties
smartphone and tablet users; mobile shoppers***
Method of interview
Online survey
Supplementary notes
* The question was phrased by the source as follows: "On a scale from 1 to 7, how satisfied were you with the information found when accessing [category] information on your [device]?"
** This graphic only displays the share of respondents that were "satisfied".
*** All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.
**** Smartphone: n (2013)=1,455, n (2014)=1,901; tablet n (2013)=1,179, n (2014)=1,320.
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