| Characteristic | 16 to 24 years | 25 to 34 years | 35 to 44 years | 45 to 54 years | 55 years old and above |
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Source
In cooperation with
Rakuten Insight
Release date
March 2025
Region
Philippines
Survey time period
October 10 to 30, 2024
Number of respondents
12,382 respondents
Age group
16 years and older
Special properties
among those who purchased a smartphone
Method of interview
Online survey
Supplementary notes
Original question: 鈥淲hen are you most likely to change or upgrade your current smartphone?鈥
Multiple answers were allowed.
Age breakdown:
16 to 24: 2,507
25 to 34: 4,795
35 to 44: 3,302
45 to 54: 1,305
55 years old and above: 473
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