The National Consumer Satisfaction Index is an "index of satisfaction level evaluated by customers who have used the domestically and internationally produced products and services sold to final customers at home, measured and quantified based on modeling".
The source does not give a publication date, the publication date used here is therefore the date of data access.
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E-commerce platforms customer satisfaction index South Korea 2024
According to the National Customer Satisfaction Index (NCSI), the e-commerce platform with the highest customer satisfaction index in South Korea was Coupang, reaching ** out of 100 points. LotteOn and Gmarket both scored ** points, respectively.
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KPC . (January 27, 2025). National Customer Satisfaction Index (NCSI) of e-commerce platforms in South Korea in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1310645/south-korea-ecommerce-platforms-customer-satisfaction-index/
KPC . "National Customer Satisfaction Index (NCSI) of e-commerce platforms in South Korea in 2024." Chart. January 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1310645/south-korea-ecommerce-platforms-customer-satisfaction-index/
KPC . (2025). National Customer Satisfaction Index (NCSI) of e-commerce platforms in South Korea in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1310645/south-korea-ecommerce-platforms-customer-satisfaction-index/
KPC . "National Customer Satisfaction Index (Ncsi) of E-commerce Platforms in South Korea in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Jan 2025, /statistics/1310645/south-korea-ecommerce-platforms-customer-satisfaction-index/
KPC , National Customer Satisfaction Index (NCSI) of e-commerce platforms in South Korea in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1310645/south-korea-ecommerce-platforms-customer-satisfaction-index/ (last visited July 23, 2026)
National Customer Satisfaction Index (NCSI) of e-commerce platforms in South Korea in 2024 [Graph], KPC , January 27, 2025. [Online]. Available: /statistics/1310645/south-korea-ecommerce-platforms-customer-satisfaction-index/
