The survey has a margin of error of plus or minus 1.2 percentage points.
The original source does not provide any information regarding the type of survey or the age of respondents.
Citation formats
Back-to-college shopping in the U.S.: purchases influenced 2016, by special offers
This statistic depicts the percentage of U.S. shoppers' back-to-college purchases influenced by coupons, sales, and/or promotions in 2016. Some **** percent of respondents said that ** to ** percent of their purchases they already made were influenced by such offers.
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National Retail Federation. (July 21, 2016). What percentage of the back-to-college purchases you have already made were influenced by coupons, sales, and/or promotions? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/318917/back-to-college-shopping-in-the-us-purchases-influenced-by-special-offers/
National Retail Federation. "What percentage of the back-to-college purchases you have already made were influenced by coupons, sales, and/or promotions?." Chart. July 21, 2016. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/318917/back-to-college-shopping-in-the-us-purchases-influenced-by-special-offers/
National Retail Federation. (2016). What percentage of the back-to-college purchases you have already made were influenced by coupons, sales, and/or promotions?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/318917/back-to-college-shopping-in-the-us-purchases-influenced-by-special-offers/
National Retail Federation. "What Percentage of The Back-to-college Purchases You Have Already Made Were Influenced by Coupons, Sales, And/or Promotions?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Jul 2016, /statistics/318917/back-to-college-shopping-in-the-us-purchases-influenced-by-special-offers/
National Retail Federation, What percentage of the back-to-college purchases you have already made were influenced by coupons, sales, and/or promotions? ÌÇÐÄÆƽâ°æ, /statistics/318917/back-to-college-shopping-in-the-us-purchases-influenced-by-special-offers/ (last visited August 04, 2026)
What percentage of the back-to-college purchases you have already made were influenced by coupons, sales, and/or promotions? [Graph], National Retail Federation, July 21, 2016. [Online]. Available: /statistics/318917/back-to-college-shopping-in-the-us-purchases-influenced-by-special-offers/
