Generation X: travel profile U.S. 2016| ��ƽ��

Profile of Generation X travelers in the United States as of July 2016

Characteristic	Average Traveler Psychographic Intensity Index score*
Exploration hungry	71.1
Cultural interest	68.6
Food and cuisine driven traveler	67.5
Wants the real destination not commercial tourism product	64.8
Intensively plans leisure travel	61.1
Nature lovers	60.7
Connected during leisure travel and its planning	60.2
Price sensitivity	55.7
Activity seekers	54

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Source

Release date

August 2016

More information

Region

United States

Survey time period

June 30 to July 7, 2016

Number of respondents

2,007 respondents

Special properties

traveled at least once and at least 50 miles away from home in the last 12 months for leisure or personal reasons

Method of interview

Online survey

Supplementary notes

* The source measures the intensity of a traveler's feelings toward certain aspects of travel using a set of seven-point scale equations. Each survey respondent is given a score of one to 100 (with a score of 100 indicating the highest level of intensity or importance) for each category.

Citation formats

This statistic shows the profile of Generation X travelers in the United States as of July 2016. Generation X travelers were characterized most by their desire to explore with an average Traveler Psychographic Intensity Index score of 71.1 in the exploration hungry category.
In 2015, there was around 66 million people considered to be Generation X in the United States. This is defined as people born between 1965 through 1980.