Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the . Figure for 2010 comes from an earlier AdAge article.
The timeline presents data on Mike's advertising spending in the United States in 2010, 2012 and 2013. The beverage manufacturing company invested *** million U.S. dollars in measured media advertising in the United States in 2013.
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Advertising Age. (April 1, 2014). Mike advertising spending in the United States in 2010, 2012 and 2013 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/316902/mike-ad-spend-usa/
Advertising Age. "Mike advertising spending in the United States in 2010, 2012 and 2013 (in million U.S. dollars)." Chart. April 1, 2014. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/316902/mike-ad-spend-usa/
Advertising Age. (2014). Mike advertising spending in the United States in 2010, 2012 and 2013 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/316902/mike-ad-spend-usa/
Advertising Age. "Mike Advertising Spending in The United States in 2010, 2012 and 2013 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Apr 2014, /statistics/316902/mike-ad-spend-usa/
Advertising Age, Mike advertising spending in the United States in 2010, 2012 and 2013 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/316902/mike-ad-spend-usa/ (last visited August 06, 2026)
Mike advertising spending in the United States in 2010, 2012 and 2013 (in million U.S. dollars) [Graph], Advertising Age, April 1, 2014. [Online]. Available: /statistics/316902/mike-ad-spend-usa/
