Base of the survey included all those who answered 'very/fairly difficult'
*Original survey question was "How easy or difficult do you believe it is to compare different tariffs for electricity or gas?"
Citation formats
Difficulties in comparing energy tariffs in Great Britain 2016
This statistic shows the reasons consumers found comparing different electricity and gas tariffs difficult in Great Britain in 2016. ** percent of respondents stated tariffs the information about tariffs from suppliers is too complicated. ** percent answered that they don't trust the information that is available, or that the information is misleading.
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Ofgem, & Ipsos. (August 3, 2016). What is it that makes tariffs for electricity or gas difficult to compare?* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/315699/difficulties-in-comparing-energy-tariffs-in-great-britain-united-kingdom-uk/
Ofgem, und Ipsos. "What is it that makes tariffs for electricity or gas difficult to compare?*." Chart. August 3, 2016. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/315699/difficulties-in-comparing-energy-tariffs-in-great-britain-united-kingdom-uk/
Ofgem, Ipsos. (2016). What is it that makes tariffs for electricity or gas difficult to compare?*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/315699/difficulties-in-comparing-energy-tariffs-in-great-britain-united-kingdom-uk/
Ofgem, and Ipsos. "What Is It That Makes Tariffs for Electricity or Gas Difficult to Compare?*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Aug 2016, /statistics/315699/difficulties-in-comparing-energy-tariffs-in-great-britain-united-kingdom-uk/
Ofgem & Ipsos, What is it that makes tariffs for electricity or gas difficult to compare?* ÌÇÐÄÆƽâ°æ, /statistics/315699/difficulties-in-comparing-energy-tariffs-in-great-britain-united-kingdom-uk/ (last visited July 30, 2026)
What is it that makes tariffs for electricity or gas difficult to compare?* [Graph], Ofgem, & Ipsos, August 3, 2016. [Online]. Available: /statistics/315699/difficulties-in-comparing-energy-tariffs-in-great-britain-united-kingdom-uk/
