This statistic shows the main triggers for switching electricity suppliers in Great Britain in 2014, by payment method. Of those surveyed, ** percent paying by monthly or quarterly debit believed a new supplier would be cheaper, while * percent believed in better customer service from a new supplier.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Ofgem, & Ipsos. (June 25, 2014). Thinking about the last time you switched your electricity supplier, what was the main trigger causing you to switch? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/315511/triggers-for-switching-electricity-suppliers-by-payment-method-in-great-britain-uk/
Ofgem, und Ipsos. "Thinking about the last time you switched your electricity supplier, what was the main trigger causing you to switch?." Chart. June 25, 2014. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/315511/triggers-for-switching-electricity-suppliers-by-payment-method-in-great-britain-uk/
Ofgem, Ipsos. (2014). Thinking about the last time you switched your electricity supplier, what was the main trigger causing you to switch?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/315511/triggers-for-switching-electricity-suppliers-by-payment-method-in-great-britain-uk/
Ofgem, and Ipsos. "Thinking about The Last Time You Switched Your Electricity Supplier, What Was The Main Trigger Causing You to Switch?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Jun 2014, /statistics/315511/triggers-for-switching-electricity-suppliers-by-payment-method-in-great-britain-uk/
Ofgem & Ipsos, Thinking about the last time you switched your electricity supplier, what was the main trigger causing you to switch? ÌÇÐÄÆƽâ°æ, /statistics/315511/triggers-for-switching-electricity-suppliers-by-payment-method-in-great-britain-uk/ (last visited July 30, 2026)
Thinking about the last time you switched your electricity supplier, what was the main trigger causing you to switch? [Graph], Ofgem, & Ipsos, June 25, 2014. [Online]. Available: /statistics/315511/triggers-for-switching-electricity-suppliers-by-payment-method-in-great-britain-uk/
