* Figure only includes survey respondents who had switched their energy supplier.
The question was phrased by the source as follows: "How did you find out about the energy deal you switched to?"
Citation formats
Sources of information when switching energy suppliers in Great Britain 2021
In 2021, price comparison websites was the main source of energy deal information when switching suppliers in Great Britain. According to a survey conducted in May, ** percent of British respondents found out about the electricity suppliers they switched to through an online price comparison service. Meanwhile, ** percent of respondents found out about their new deal at the supplier's own website.
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Ofgem, & Citizens Advice. (September 9, 2021). Main sources of energy deal information when switching suppliers in Great Britain in 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/315606/information-about-switching-electricity-suppliers-in-great-britain-uk/
Ofgem, und Citizens Advice. "Main sources of energy deal information when switching suppliers in Great Britain in 2021." Chart. September 9, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/315606/information-about-switching-electricity-suppliers-in-great-britain-uk/
Ofgem, Citizens Advice. (2021). Main sources of energy deal information when switching suppliers in Great Britain in 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/315606/information-about-switching-electricity-suppliers-in-great-britain-uk/
Ofgem, and Citizens Advice. "Main Sources of Energy Deal Information When Switching Suppliers in Great Britain in 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Sep 2021, /statistics/315606/information-about-switching-electricity-suppliers-in-great-britain-uk/
Ofgem & Citizens Advice, Main sources of energy deal information when switching suppliers in Great Britain in 2021 ÌÇÐÄÆƽâ°æ, /statistics/315606/information-about-switching-electricity-suppliers-in-great-britain-uk/ (last visited August 01, 2026)
Main sources of energy deal information when switching suppliers in Great Britain in 2021 [Graph], Ofgem, & Citizens Advice, September 9, 2021. [Online]. Available: /statistics/315606/information-about-switching-electricity-suppliers-in-great-britain-uk/
