Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the .
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Weight Watchers: advertising spending in the U.S. 2012-2013
The timeline shows advertising spending of Weight Watchers International in the United States in 2012 and 2013. The company offering various products and service to assist weight loss invested million U.S. dollars in advertising in the United States in 2012.
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Advertising Age. (June 22, 2014). Weight Watchers International advertising spending in the United States in 2012 and 2013 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/308968/weight-watchers-advertising-spending-usa/
Advertising Age. "Weight Watchers International advertising spending in the United States in 2012 and 2013 (in million U.S. dollars)." Chart. June 22, 2014. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/308968/weight-watchers-advertising-spending-usa/
Advertising Age. (2014). Weight Watchers International advertising spending in the United States in 2012 and 2013 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/308968/weight-watchers-advertising-spending-usa/
Advertising Age. "Weight Watchers International Advertising Spending in The United States in 2012 and 2013 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Jun 2014, /statistics/308968/weight-watchers-advertising-spending-usa/
Advertising Age, Weight Watchers International advertising spending in the United States in 2012 and 2013 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/308968/weight-watchers-advertising-spending-usa/ (last visited August 06, 2026)
Weight Watchers International advertising spending in the United States in 2012 and 2013 (in million U.S. dollars) [Graph], Advertising Age, June 22, 2014. [Online]. Available: /statistics/308968/weight-watchers-advertising-spending-usa/
