* These carmakers are not SUV specialists; figures were taken from a table released onin 2019. The values for Jeep and Land Rover were calculated based on 2020 figures and growth rates; the value for Mahindra was taken from the report published in July 2019. The value for Haval was taken from the 2019 report released by Brand Finance in March 2019.
According to the source, a brand is defined as a marketing-related intangible asset including, but not limited to, terms, names, symbols, logos, signs and designs, or a combination of these, intended to identify goods, services or entities, or a combination of these, creating distinctive images and associations in the minds of stakeholders, thereby generating economic benefits/value.
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Most valuable SUV producers worldwide - brand value 2019
Haval was ranked among the most valuable sport utility vehicle (SUV) brands in 2019, based on Brand Finance's Brand Valuation. The Great Wall Motors brand reached a brand value of *** billion U.S. dollars in 2019.
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Brand Finance. (March 17, 2020). Leading SUV producers worldwide in 2019, based on brand value (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/697654/most-valuable-suv-brands-globally/
Brand Finance. "Leading SUV producers worldwide in 2019, based on brand value (in billion U.S. dollars)." Chart. March 17, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/697654/most-valuable-suv-brands-globally/
Brand Finance. (2020). Leading SUV producers worldwide in 2019, based on brand value (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/697654/most-valuable-suv-brands-globally/
Brand Finance. "Leading Suv Producers Worldwide in 2019, Based on Brand Value (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Mar 2020, /statistics/697654/most-valuable-suv-brands-globally/
Brand Finance, Leading SUV producers worldwide in 2019, based on brand value (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/697654/most-valuable-suv-brands-globally/ (last visited July 22, 2026)
Leading SUV producers worldwide in 2019, based on brand value (in billion U.S. dollars) [Graph], Brand Finance, March 17, 2020. [Online]. Available: /statistics/697654/most-valuable-suv-brands-globally/
