The graph presents leading TV programming genres in the United States in the 2016/2017 broadcast season, by advertising spending. Drama ranked first, having attracted billion U.S. dollars of advertising expenses in the U.S. in the measured period. What is more, drama TV generally takes the largest share of top primetime programs.
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MarketingProfs. (October 17, 2017). Leading TV programming genres in the United States in 2017/2017 broadcast season, by advertising spending (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 07, 2026, from /statistics/302185/leading-tv-programming-genres-ad-spend-usa/
MarketingProfs. "Leading TV programming genres in the United States in 2017/2017 broadcast season, by advertising spending (in billion U.S. dollars)." Chart. October 17, 2017. ÌÇÐÄÆÆ½â°æ. Accessed August 07, 2026. /statistics/302185/leading-tv-programming-genres-ad-spend-usa/
MarketingProfs. (2017). Leading TV programming genres in the United States in 2017/2017 broadcast season, by advertising spending (in billion U.S. dollars). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 07, 2026. /statistics/302185/leading-tv-programming-genres-ad-spend-usa/
MarketingProfs. "Leading Tv Programming Genres in The United States in 2017/2017 Broadcast Season, by Advertising Spending (in Billion U.S. Dollars)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 17 Oct 2017, /statistics/302185/leading-tv-programming-genres-ad-spend-usa/
MarketingProfs, Leading TV programming genres in the United States in 2017/2017 broadcast season, by advertising spending (in billion U.S. dollars) ÌÇÐÄÆÆ½â°æ, /statistics/302185/leading-tv-programming-genres-ad-spend-usa/ (last visited August 07, 2026)
Leading TV programming genres in the United States in 2017/2017 broadcast season, by advertising spending (in billion U.S. dollars) [Graph], MarketingProfs, October 17, 2017. [Online]. Available: /statistics/302185/leading-tv-programming-genres-ad-spend-usa/