This statistic shows the fast moving consumer goods (FMCG) products more likely to be purchased on impulse online by consumers in the United States in 2016, by product category. That year, consumers were **** percent more likely to purchase crackers and popcorn on impulse while shopping online, as opposed to in brick-and-mortar stores.
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Nielsen. (March 10, 2017). Fast moving consumer goods (FMCG) products more likely to be bought on impulse online by consumers in the United States in 2016, by product category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/296435/baby-boomers-share-of-impulse-purchases-in-the-us-by-category/
Nielsen. "Fast moving consumer goods (FMCG) products more likely to be bought on impulse online by consumers in the United States in 2016, by product category." Chart. March 10, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/296435/baby-boomers-share-of-impulse-purchases-in-the-us-by-category/
Nielsen. (2017). Fast moving consumer goods (FMCG) products more likely to be bought on impulse online by consumers in the United States in 2016, by product category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/296435/baby-boomers-share-of-impulse-purchases-in-the-us-by-category/
Nielsen. "Fast Moving Consumer Goods (Fmcg) Products More Likely to Be Bought on Impulse Online by Consumers in The United States in 2016, by Product Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Mar 2017, /statistics/296435/baby-boomers-share-of-impulse-purchases-in-the-us-by-category/
Nielsen, Fast moving consumer goods (FMCG) products more likely to be bought on impulse online by consumers in the United States in 2016, by product category ÌÇÐÄÆƽâ°æ, /statistics/296435/baby-boomers-share-of-impulse-purchases-in-the-us-by-category/ (last visited August 03, 2026)
Fast moving consumer goods (FMCG) products more likely to be bought on impulse online by consumers in the United States in 2016, by product category [Graph], Nielsen, March 10, 2017. [Online]. Available: /statistics/296435/baby-boomers-share-of-impulse-purchases-in-the-us-by-category/
