This statistic shows the fast moving consumer goods (FMCG) products more likely to be purchased on impulse online by consumers in the United States in 2016, by department. That year, consumers were **** percent more likely to purchase products from the grocery department on impulse while shopping online, as opposed to in brick-and-mortar stores.
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Nielsen. (March 10, 2017). Fast moving consumer goods (FMCG) products more likely to be bought on impulse online by consumers in the United States in 2016, by department [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/296420/gen-xers-share-of-impulse-purchases-in-the-us-by-category/
Nielsen. "Fast moving consumer goods (FMCG) products more likely to be bought on impulse online by consumers in the United States in 2016, by department." Chart. March 10, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/296420/gen-xers-share-of-impulse-purchases-in-the-us-by-category/
Nielsen. (2017). Fast moving consumer goods (FMCG) products more likely to be bought on impulse online by consumers in the United States in 2016, by department. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/296420/gen-xers-share-of-impulse-purchases-in-the-us-by-category/
Nielsen. "Fast Moving Consumer Goods (Fmcg) Products More Likely to Be Bought on Impulse Online by Consumers in The United States in 2016, by Department." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Mar 2017, /statistics/296420/gen-xers-share-of-impulse-purchases-in-the-us-by-category/
Nielsen, Fast moving consumer goods (FMCG) products more likely to be bought on impulse online by consumers in the United States in 2016, by department ÌÇÐÄÆƽâ°æ, /statistics/296420/gen-xers-share-of-impulse-purchases-in-the-us-by-category/ (last visited August 04, 2026)
Fast moving consumer goods (FMCG) products more likely to be bought on impulse online by consumers in the United States in 2016, by department [Graph], Nielsen, March 10, 2017. [Online]. Available: /statistics/296420/gen-xers-share-of-impulse-purchases-in-the-us-by-category/
