* January to November 2012. Figures for Bud Light, Platinum, Busch and Shock Top come from earlier Advertising Age articles. Measured-media spending figures include 18 media from Kantar Media’s Stradegy, including network TV, spot TV, cable TV networks, syndicated TV, Spanish-language network TV, local radio, national spot radio, network radio, magazine, Sunday magazine, local magazine, Spanish-language magazine, business publication, newspaper, national newspaper, Spanish-language newspaper, outdoor and internet display. For more details see the of the report.
Citation formats
Anheuser Busch: ad spend on beer brands in the U.S. 2012-2015
The statistic shows Anheuser Busch's advertising spending on selected beer brands in the United States in 2012 and 2015. The beverage and brewing company invested *** million U.S. dollars in measured media advertising of its pale lager Busch in 2012.
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Advertising Age. (August 22, 2016). Anheuser Busch's advertising spending on selected beer brands in the United States in 2012 and 2015 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 07, 2026, from /statistics/292780/anheuser-busch-ad-spend-beer-brands/
Advertising Age. "Anheuser Busch's advertising spending on selected beer brands in the United States in 2012 and 2015 (in million U.S. dollars)." Chart. August 22, 2016. ÌÇÐÄÆƽâ°æ. Accessed August 07, 2026. /statistics/292780/anheuser-busch-ad-spend-beer-brands/
Advertising Age. (2016). Anheuser Busch's advertising spending on selected beer brands in the United States in 2012 and 2015 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 07, 2026. /statistics/292780/anheuser-busch-ad-spend-beer-brands/
Advertising Age. "Anheuser Busch's Advertising Spending on Selected Beer Brands in The United States in 2012 and 2015 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Aug 2016, /statistics/292780/anheuser-busch-ad-spend-beer-brands/
Advertising Age, Anheuser Busch's advertising spending on selected beer brands in the United States in 2012 and 2015 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/292780/anheuser-busch-ad-spend-beer-brands/ (last visited August 07, 2026)
Anheuser Busch's advertising spending on selected beer brands in the United States in 2012 and 2015 (in million U.S. dollars) [Graph], Advertising Age, August 22, 2016. [Online]. Available: /statistics/292780/anheuser-busch-ad-spend-beer-brands/
