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Distribution of advertising agencies' performance incentives in 2010 and 2013, by type

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Sources

Release date

August 2013

Region

United States

Survey time period

2010 and 2013 (as of August 2013)

Supplementary notes

The source does not provide information regarding the missing percentage points to 100 percent.

Citation formats

Financial structure of agency incentives in the U.S. 2010-2013

Published by ÌÇÐÄÆƽâ°æ Research Department, May 12, 2014
The statistic shows the distribution of advertising agencies' performance incentives in 2010 and 2013, by type. In 2013, 36 percent of all marketers' agreements with ad agencies contained risk-reward incentives.
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