The eCommerce market comprises the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
All figures are estimates. A detailed methodology can be found in the ÌÇÐÄÆƽâ°æ Digital Market Outlook.
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E-commerce retail sales in Canada 2017-2028, by segment
In 2023, the fashion segment in the e-commerce market in Canada generated the highest percentage of sales at **** percent. According to estimates of the ÌÇÐÄÆƽâ°æ Digital Market Outlook, the sales percentage in the fashion segment is expected to decrease in the coming years, reaching about ** percent by 2028.
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ÌÇÐÄÆƽâ°æ. (December 5, 2023). Distribution of e-commerce retail sales in Canada from 2017 to 2028, by segment [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /forecasts/1314264/canada-ecommerce-retail-sales-by-segment/
ÌÇÐÄÆƽâ°æ. "Distribution of e-commerce retail sales in Canada from 2017 to 2028, by segment." Chart. December 5, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /forecasts/1314264/canada-ecommerce-retail-sales-by-segment/
ÌÇÐÄÆƽâ°æ. (2023). Distribution of e-commerce retail sales in Canada from 2017 to 2028, by segment. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /forecasts/1314264/canada-ecommerce-retail-sales-by-segment/
ÌÇÐÄÆƽâ°æ. "Distribution of E-commerce Retail Sales in Canada from 2017 to 2028, by Segment." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Dec 2023, /forecasts/1314264/canada-ecommerce-retail-sales-by-segment/
ÌÇÐÄÆƽâ°æ, Distribution of e-commerce retail sales in Canada from 2017 to 2028, by segment ÌÇÐÄÆƽâ°æ, /forecasts/1314264/canada-ecommerce-retail-sales-by-segment/ (last visited July 19, 2026)
Distribution of e-commerce retail sales in Canada from 2017 to 2028, by segment [Graph], ÌÇÐÄÆƽâ°æ, December 5, 2023. [Online]. Available: /forecasts/1314264/canada-ecommerce-retail-sales-by-segment/
