*Average across seven markets (UK, Ireland, Germany, Italy, Belgium, Sweden, and the Netherlands).
**Those who would consider purchasing beef for their main meals, but did not purchase on the last occasion.
The source indicates that each year, over 42,000 participants are surveyed across Europe and interviews are conducted daily in Ireland, UK, Germany, Italy, Belgium, Sweden, and the Netherlands to ensure a sample size of 'n=500' in each of the seven markets.
In the first quarter of 2023, almost **** of consumers across Europe did not buy beef because they felt it was too expensive. Other common factors that kept consumers from buying meat were that they wanted something easier to cook or that it was not in their meal plans.
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Bord Bia. (August 13, 2023). Main barriers to purchasing beef in Europe as of Q3 2023* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1407514/main-barriers-to-purchasing-beef-in-europe/
Bord Bia. "Main barriers to purchasing beef in Europe as of Q3 2023*." Chart. August 13, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1407514/main-barriers-to-purchasing-beef-in-europe/
Bord Bia. (2023). Main barriers to purchasing beef in Europe as of Q3 2023*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1407514/main-barriers-to-purchasing-beef-in-europe/
Bord Bia. "Main Barriers to Purchasing Beef in Europe as of Q3 2023*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Aug 2023, /statistics/1407514/main-barriers-to-purchasing-beef-in-europe/
Bord Bia, Main barriers to purchasing beef in Europe as of Q3 2023* ÌÇÐÄÆƽâ°æ, /statistics/1407514/main-barriers-to-purchasing-beef-in-europe/ (last visited July 27, 2026)
Main barriers to purchasing beef in Europe as of Q3 2023* [Graph], Bord Bia, August 13, 2023. [Online]. Available: /statistics/1407514/main-barriers-to-purchasing-beef-in-europe/
