*Average across seven markets (UK, Ireland, Germany, Italy, Belgium, Sweden, and the Netherlands).
**Those who would consider purchasing beef for their main meals.
Averages have been calculated internally.
Figures have been rounded.
The source indicates that each year, over 42,000 participants are surveyed across Europe and interviews are conducted daily in Ireland, UK, Germany, Italy, Belgium, Sweden, and the Netherlands to ensure a sample size of 'n=500' in each of the seven markets.
Across Europe, over half of consumers tend to buy nicer quality food to eat at home as opposed to eating out as of Q1 2023. The is the top motivating factor for consumers to purchase beef, however, was that they think beef just tastes good. ** percent of consumers agreed with that statement. About ** percent of European consumers also purchase beef when they believe it is a good value for the money.
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Bord Bia. (August 13, 2023). Motivation for purchasing beef among consumers in Europe as of Q1 2023* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1407520/motivation-for-purchasing-beef-in-europe/
Bord Bia. "Motivation for purchasing beef among consumers in Europe as of Q1 2023*." Chart. August 13, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1407520/motivation-for-purchasing-beef-in-europe/
Bord Bia. (2023). Motivation for purchasing beef among consumers in Europe as of Q1 2023*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1407520/motivation-for-purchasing-beef-in-europe/
Bord Bia. "Motivation for Purchasing Beef among Consumers in Europe as of Q1 2023*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Aug 2023, /statistics/1407520/motivation-for-purchasing-beef-in-europe/
Bord Bia, Motivation for purchasing beef among consumers in Europe as of Q1 2023* ÌÇÐÄÆƽâ°æ, /statistics/1407520/motivation-for-purchasing-beef-in-europe/ (last visited July 24, 2026)
Motivation for purchasing beef among consumers in Europe as of Q1 2023* [Graph], Bord Bia, August 13, 2023. [Online]. Available: /statistics/1407520/motivation-for-purchasing-beef-in-europe/
