| Characteristic | Share of respondents |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Sources
Release date
June 2012
More information
Region
United States
Survey time period
May 15 to May 22, 2012
Number of respondents
500 respondents
Age group
18-29 years
Special properties
Millennial shoppers**
Supplementary notes
* The original question ran as follows: Indicate how well the statement describes your shopping behavior: I do not focus on brands, I focus on the lowest price.
** Millennials are aged between 18 and 31 years.
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