* Among those who purchase sports equipment. **Includes computers, mobile phones, tablets, TV/audio equipment etc. Values may not add up to 100 percent due to rounding Online shopping is defined as "checking out retail-oriented sites".
Citation formats
U.S. Millennials: preferred shopping methods 2013, by product
This statistic presents the preferred shopping methods of US Millennial internet users as of February 2013, by product category. During the survey, it was found that ** percent of Millennials researched electronics online but bought them in stores.
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eMarketer, & Urban Land Institute. (July 10, 2013). Preferred shopping methods of U.S. Millennial internet users as of February 2013, by product category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/281882/preferred-shopping-selected-products-us-millennials/
eMarketer, und Urban Land Institute. "Preferred shopping methods of U.S. Millennial internet users as of February 2013, by product category." Chart. July 10, 2013. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/281882/preferred-shopping-selected-products-us-millennials/
eMarketer, Urban Land Institute. (2013). Preferred shopping methods of U.S. Millennial internet users as of February 2013, by product category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/281882/preferred-shopping-selected-products-us-millennials/
eMarketer, and Urban Land Institute. "Preferred Shopping Methods of U.S. Millennial Internet Users as of February 2013, by Product Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Jul 2013, /statistics/281882/preferred-shopping-selected-products-us-millennials/
eMarketer & Urban Land Institute, Preferred shopping methods of U.S. Millennial internet users as of February 2013, by product category ÌÇÐÄÆƽâ°æ, /statistics/281882/preferred-shopping-selected-products-us-millennials/ (last visited July 29, 2026)
Preferred shopping methods of U.S. Millennial internet users as of February 2013, by product category [Graph], eMarketer, & Urban Land Institute, July 10, 2013. [Online]. Available: /statistics/281882/preferred-shopping-selected-products-us-millennials/
