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A study held in early 2023 found older British adults were the most concerned about the spread of false information on social media. A total of 80 percent said they were very or somewhat worried, compared to 52 percent of those aged 18 to 24 years old. One reason for this could the savviness of younger consumers using social networks versus their older peers, however overall, more than half of respondents in each age group expressed concern about misinformation on social media.