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In the fourth quarter of 2025, Apple iPad shipments amounted to **** million units, an increase from the previous quarter. Apple has consistently shipped the most tablets, although more recently other companies have been steadily and significantly increasing their shipment numbers.

Tablet market

The iPad, the first touch-screen tablet, was released by Apple in 2010. Since its launch, the device has dramatically changed the global tablet market in terms of technology and consumer expectations. The iPad and a host of other devices from an array of vendors contributes toward a global tablet market that is expected to be worth around ** billion U.S. dollars in 2024.

iPad as the market leader

The iPad aimed to fill a gap between smartphones and laptop computers, offering another mobile device option for consumers. The iPad is closely related to Apple’s iPhone and iPod Touch, using the same operating system and multitouch user interface. After introducing the iPad, competitors rushed into the market with their own tablets. Apple saw its global market share decrease from about ** percent at the beginning of 2011 to around ** percent a decade later.