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Apple’s iPhone sales accounted for percent of the company’s overall revenue in the second quarter of fiscal year 2026, the largest share of all Apple products. Over the years, services as well as wearables, home, and accessories have made a growing contribution to Apple’s net sales. 

Apple’s revenue growth amid the pandemic

In the second quarter of financial year 2026, Apple’s global revenue reached around * billion U.S. dollars in services. The Americas are Apple’s largest regional market and contributed over ** percent of the firm’s sales. 

Who are Apple’s competitors?

With a broad family of products, Apple competes with different companies in different markets. Samsung is Apple’s largest adversary in the global smartphone market, where the company had a share of **** percent in the first quarter of 2026. Similarly, Apple has a solid position in the PC market without a leading advantage. The situation is reversed in the tablet market and the smartwatch market, where Apple has remained the leader since the early days, staying ahead of Samsung, Huawei, Amazon, etc.