�����ƽ��

The Americas region accounted for the largest share of Apple’s revenue in terms of geographical distribution. In the first quarter of fiscal year 2026, the Americas held around percent of the revenue, whereas Europe came in second with roughly over percent. Apple’s revenue tends to be the highest in the first quarters of every financial year (October to December), when the holiday seasons take place.

iPhone's prominence

First introduced in 2007, the iPhone has been described as “revolutionary” for the mobile phone industry with its unique designs, features, and services. Despite a slight fluctuation in the share of Apple’s revenue, the iPhone still generates the largest part of the company’s revenue. Within the smartphone industry, iPhones composed **** percent of the total smartphone sales globally in the last quarter of 2024. 

Smartphones global picture

Looking at the global smartphone market over the years, Apple and Samsung have been the main competitors until recent years, when the Chinese brands Huawei and Xiaomi started to grow rapidly. According to the most recent data, Samsung was positioned first, closely followed by Apple.