Apple’s iPad had a share of **** percent in the global tablet market in the fourth quarter of 2025. As the first mass-market tablet, the iPad has dominated the global tablet market since its release in 2010, although its market leader position has seen growing challenges in recent years, with competitors such as Samsung, Huawei, and Amazon getting their shares of the pie.
Tablets
A tablet, short for tablet computer, is a mobile computing device with a relatively large touchscreen. It is a popular consumer electronic device now, with an estimated revenue ´Ç´ÚÌý**** billion U.S. dollars in 2026. Like traditional PCs, tablets also use different operating systems to run different applications and functions. Android is the most popular tablet operating system, followed by Apple iPadOS.
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IDC. (February 24, 2026). Apple's iPad's share of tablet shipments worldwide from 1st quarter 2012 to 4th quarter 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/268711/global-market-share-of-the-apple-ipad-since-2010/
IDC. "Apple's iPad's share of tablet shipments worldwide from 1st quarter 2012 to 4th quarter 2025." Chart. February 24, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/268711/global-market-share-of-the-apple-ipad-since-2010/
IDC. (2026). Apple's iPad's share of tablet shipments worldwide from 1st quarter 2012 to 4th quarter 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/268711/global-market-share-of-the-apple-ipad-since-2010/
IDC. "Apple's Ipad's Share of Tablet Shipments Worldwide from 1st Quarter 2012 to 4th Quarter 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Feb 2026, /statistics/268711/global-market-share-of-the-apple-ipad-since-2010/
IDC, Apple's iPad's share of tablet shipments worldwide from 1st quarter 2012 to 4th quarter 2025 ÌÇÐÄÆƽâ°æ, /statistics/268711/global-market-share-of-the-apple-ipad-since-2010/ (last visited July 31, 2026)
Apple's iPad's share of tablet shipments worldwide from 1st quarter 2012 to 4th quarter 2025 [Graph], IDC, February 24, 2026. [Online]. Available: /statistics/268711/global-market-share-of-the-apple-ipad-since-2010/
