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Snapchat advertising revenues in the United States from 2015 to 2018, by segment

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Source

Release date

November 2016

Region

United States

Survey time period

2015 to 2016

Supplementary notes

*Forecast
paid advertising only; excludes spending by marketers that goes toward developing or maintaining a Snapchat presence

Citation formats

U.S. Snapchat ad revenues 2015-2018, by segment

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 30, 2016
This statistic presents the projected Snapchat advertising revenues in the United States from 2015 to 2018, sorted by segment. In 2016, the company generated an estimated *** million U.S. dollars in Discover ads and a further **** million U.S. dollars through sponsored geofilters. Snapchat is one of the most popular social networks worldwide and an especially potent marketing tool when targeting teens and young adults. According to a spring 2017 survey, Snapchat is the most popular social network of U.S. teens.
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