In 2024, the majority of video content spending worldwide came from commercial broadcasters, with a share of 39 percent. However, the share of traditional media on the overall video content spending declined recently and will probably continue the downward trend in the upcoming year. Meanwhile, streaming services are forecast to not only increase their content investments, but also surpass commercial broadcasters by 2025.
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Advanced Television. (February 4, 2025). Distribution of video content spending worldwide from 2021 to 2025, by company type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1412746/video-content-spending-company-type-worldwide/
Advanced Television. "Distribution of video content spending worldwide from 2021 to 2025, by company type." Chart. February 4, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1412746/video-content-spending-company-type-worldwide/
Advanced Television. (2025). Distribution of video content spending worldwide from 2021 to 2025, by company type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1412746/video-content-spending-company-type-worldwide/
Advanced Television. "Distribution of Video Content Spending Worldwide from 2021 to 2025, by Company Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Feb 2025, /statistics/1412746/video-content-spending-company-type-worldwide/
Advanced Television, Distribution of video content spending worldwide from 2021 to 2025, by company type ÌÇÐÄÆƽâ°æ, /statistics/1412746/video-content-spending-company-type-worldwide/ (last visited July 23, 2026)
Distribution of video content spending worldwide from 2021 to 2025, by company type [Graph], Advanced Television, February 4, 2025. [Online]. Available: /statistics/1412746/video-content-spending-company-type-worldwide/
